Strategies for Improving Environmental Information Dissemination

Several concrete actions are suggested for better implementation of research dissemination responsibilities by Alister, (2000). These are:

The need to identify and concentrate on key, short messages

To use simple, non-specialized and clear language

To target messages appropriately to different audiences.

Connecting with research providers

Identifying key audiences and needs

Spotting policy opportunities

Targeting research to key audiences

Counting researchers as a key audience

Ensuring benefits for researchers

Using outputs as a stepping stone to further dissemination

Balancing focused and general messages

Other strategies include:

Training courses for younger scientists and engineers who are becoming practitioners in environmental management, and more generally, teaching of undergraduates and postgraduates in universities

The transfer of researchers to positions in the user community, taking with them their innate knowledge of the research and helping to build mutual understanding between the research and user communities.

Target Groups of Environmental Information Dissemination

Target groups of environmental information dissemination refer to stakeholders, who according to Freeman, (1984) are any group who can affect or are affected by something such as the environment or environmental information.

In some cases, the targets for dissemination are those directly responsible for decision-making, in other cases research results need to be disseminated to a wider group of actors including regulated organisations, municipalities and NGOs (John and Jennie, 2008).

Environmental awareness is essential for both young and old generation and it needs to cover both urban and rural populations.

The beneficiaries at the grassroots level are as much a clientele for environmental education as are the policy makers, the decision makers and the project implementers.

Strategies for Improving Environmental Information Dissemination

Hence, according to Durga (2020), environmental education needs to be conveyed to these different categories of people;

Among students through Education

Among general population through various media

Among functionaries and opinion leaders involved with environmental management

The following are examples of target groups for rural public health information as provided by (RHIHUB, 2011);

Read Also : Methods of Dissemination of Environmental Information

State associations of county and city health officials

State Offices of Rural Health (SORH)

Hospital associations

Public health associations

Rural health associations

Caregiver groups

Universities and charitable foundations

Federal agencies

Community groups

Faith-based organizations

State and county extension offices


Local government

Health care providers/centres

In conclusion, disseminating environmental information is one of the fundamental requisite for protecting and conserving our fragile environment. As such, both government and non- governmental organisation should focus on providing information to the populace in order to create awareness on how tackle the current environmental issues at both local and global levels.

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Benadine Nonye is an agricultural consultant and a writer with over 12 years of professional experience in the agriculture industry. - National Diploma in Agricultural Technology - Bachelor's Degree in Agricultural Science - Master's Degree in Science Education...  Visit My Websites On: 1. - Your Comprehensive Practical Agricultural Knowledge and Farmer’s Guide Website! 2. - For Proper Waste Management and Recycling Practices. 3. - Your Reliable Agriculture and Waste Management Online Community Forum! Join Me On:  Twitter: @benadinenonye - Instagram: benadinenonye - LinkedIn: benadinenonye - YouTube: TheAgriPedia TV - Pinterest: BenadineNonye4u - Facebook: BenadineNonye

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